It is the all-time genius, Albert Einstein, who expounded the need to keep in motion. “Life is like riding a bicycle,” he said, “To keep your balance, you must keep moving.”
Einstein was a German-born physicist who is widely applauded as the greatest and most influential scientist of all time.
Best known for his theory of relativity, Einstein also made important contributions to quantum mechanics and was thus a central figure in the revolutionary reshaping of the scientific understanding of nature that modern physics accomplished in the first decades of the twentieth century.
According to Hilary Bainemigisha, a Director at Forna Health Foods, the proud producers and distributors of Aunt Porridge, Einstein’s bicycle simile is relevant to Aunt Porridge’s arrival at the finishing line of 2023.
“We arrived at the finishing line of 2023 in the pole position of growth, whose trajectory could only mean a great start of 2024. Right from the COVID-19 lockdowns, we have been on an upward rocket surge with almost all supermarkets in Kampala calling for stock, online sales doubling, sales options increasing and production runs coming at shorter frequencies. We thank all our customers for taking these steps with us,” he said.
Aunt Porridge company has expanded its presence throughout Kampala City, expanding to the Eastern and Western parts of the country. Agents take it to Kenya, South Sudan, DR Congo, Rwanda and Burundi. Ugandans in the diaspora have taken Aunt Porridge to Europe in Germany, the Netherlands Sweden, the US, and Canada. The Online marketing function has Facebook, TikTok, Instagram, and X Spaces. And guidelines.
In 2023, Forna Health Foods expanded its offer from the product to add a free nutrition service. Two nutritionists meet clients for all nutrition consultations and also do home visits on request.
“We have been impressed by the response. Many of our clients report low breastmilk, appetite problems allergies, and slow weight gain. Our clients are happy and report improvements,” Nutritionist Carol Namazzi, said.
Bainemigisha said this year, the company will expand its presence in upcountry cities, starting with Mbarara, Hoima, Gulu, and Mbale. “This year, we are going to intensify intimacy with our customers. We have trained staff in customer service, our production capacity has improved, our readiness is set and we are raring to move,” he said.
Just as Einstein said, Aunt Porridge is in motion and cannot stop even if it wants to.
